Training Series

The Chamber of Commerce of West Alabama is pleased to offer a range of training suitable for your business, no matter your needs.

Our in-class sessions offer hands-on seminars in a traditional classroom setting led by experts in their field, while our interactive, instructor-led online Ed2Go courses allow you to set your own schedule and train at your convenience.

View both classroom and online training classes below.
 

Clarify your Marketing Message

Clarify your Marketing Message

August 4, 2021

8:30 – 10:00 a.m.

The Chamber of Commerce

 

Cost: $30 per Chamber member, $35 per nonmember

 

REGISTER https://business.tuscaloosachamber.com/events/details/2021-clarify-your-marketing-message-9093

 

Workshop Overview

Most companies waste enormous amounts of time and money on their marketing because they do not clearly communicate what they do.

 

What you will learn:

· How to identify the external and internal problems your customers face

· Why story/narrative is the optimum way to develop a messaging strategy

· A 7-part framework that will help you clarify your message, so your customers engage, and you increase revenue.

· How to develop variations of your core message that can be used in all customer communications (website, lead generators, presentations, networking, etc.)

 

Workshop Lead: Gene Lewis, Empower Strategies

Breakthrough the Noise

August 11, 2021
8:30 - 10:00 a.m.
The Chamber of Commerce

Cost: $30 per Chamber member, $35 per nonmember

REGISTER: https://business.tuscaloosachamber.com/events/details/2021-breakthrough-the-noise-9094

Workshop Overview

A strategically developed customer position is critical so that your business stands out from your competition and you become the go-to resource.

What you will learn:

The challenge brands face in todays cluttered advertising environment
What is "positioning" and how it differs from advertising
How a strategic positioning enables you to "own" a value proposition in the mind of your prospect
A framework for developing your own positioning strategy

Workshop Lead: Gene Lewis, Empower Strategies

Marketing Made Simple

August 18, 2021
8:30 - 10:00 a.m.
The Chamber of Commerce

Cost: $30 per Chamber member, $35 per nonmember

REGISTER https://business.tuscaloosachamber.com/events/details/2021-marketing-made-simple-9095

Workshop Overview:
Most companies do not have a clear sales marketing funnel. Learn a simple a step-by-step plan that will increase your leads and grow your revenue.

What you will learn:
Why you need a sales funnel
How to "power-up" your website with the right message structure that will engage visitors
How to create a 5-part sales funnel that will generate more revenue for your business How to develop an email nurture campaign that will foster a relationship with your prospects raising your conversion success

Workshop Lead: Gene Lewis, Empower Strategies

Simplified Strategic Planning

September 1, 2021
8:30 - 10:00 a.m.
The Chamber of Commerce

Cost: $30 per Chamber member, $35 per nonmember

REGISTER https://business.tuscaloosachamber.com/events/details/2021-simplified-strategic-planning-9096

Workshop Overview:

Develop the success roadmap for your business through an evolving, written plan that sets forth the vision, mission, and values of your company, and establishes key long- and short-range goals.

What you will learn:
How to conduct an effective strategic planning session
How to assess your business environment, both internally and externally
The importance of a SWOT analysis and why all companies should execute this framework for business assessment
How to establish a key performance indicator system to measure progress so that your team moves together as one
Developing a deployment plan ensuring the "right" things get done the "right" way so that your business will grow

Workshop Lead: Gene Lewis, Empower Strategies

Managing & Mentoring Millenials

September 22, 2021
10:00-11:30 a.m.
The Chamber of Commerce

Cost: $30 per Chamber member, $35 per non-member

Registration: https://business.tuscaloosachamber.com/events/details/2021-managing-mentoring-millennials-9110

Workshop Overview:
Millennials bring an approach to living and working as part of an organization that is different from previous generations. This can often be frustrating to managers and leaders still operating from their own ideas of how to engage and motivate people. This workshop will focus on identifying the unique strengths millennials bring and how to engage them to bring out their best and keep them inspired.

What You Will Learn:
Recognizing the strengths of millennials
Understanding the expectations and needs of millennials
Satisfying the millennial's drive to find meaning in their work
Capitalizing on their need to work independently
Maintaining transparency - be open to questions
Developing an environment that welcomes change
Discussion of any specific issues or concerns not addressed

Workshop Lead: Larry Deavers, Family Counseling Service

Conflict? What Conflict?

December 1, 2021
10:00-11:30 a.m.
The Chamber of Commerce

Cost: $30 per Chamber member, $35 per non-member

Registration: https://business.tuscaloosachamber.com/events/details/2021-conflict-what-conflict-9111

Workshop Overview:

Conflict is an inevitable and unavoidable part of our everyday professional and personal lives. The way we manage our differences establishes either an atmosphere of trust or mistrust that significantly impacts organizations and families. This workshop will give specific tips on reducing conflict and creating a positive environment where everyone can feel safe and function at their best.

What You Will Learn:
Understanding the causes of conflict
Recognizing the value of conflict
Realizing when conflict is functional vs. dysfunctional
Understanding approaches to managing conflict
Tips for resolving conflict
Discussion of any specific issues or concerns not addressed

Workshop Lead: Larry Deavers, Family Counseling Service

Contact:
Carolyn Tubbs
Director of Education Programs
(205) 391-0556 | carolyn@tuscaloosachamber.com

Webinar Series

business basics... in UNCERTAIN times

Employment Issues and COVID-19
Thursday, February 18
10 - 11 am
Zoom
Cost: Free to attend

Workshop Overview
Part of a five-part series of policy insights, helpful tips, best practices, and lessons learned from local business leaders.

What You Will Learn
• The COVID-19 vaccine: Should we mandate our employees take it? What about exemptions? Side effects?
• Liability issues with people who say they contracted COVID at my business
• Pending COVID legislation in the Alabama House
• The Biden Administration's impact on employers

Workshop Lead:
Bruce H. Henderson; Phelps, Jenkins, Gibson & Fowler, L.L.P.
VIEW THE PRESENTATION

Shifting Marketing Strategies to Create Opportunities
Wednesday, February 24
10 - 11 am
Zoom
Cost: Free to attend

Workshop Overview
Marketing during the midst of COVID-19 has presented challenges like no other before. As you anticipate a post-pandemic business climate, how will your marketing plan evolve?
Part of a five-part series of policy insights, helpful tips, best practices, and lessons learned from local business leaders.

What You Will Learn
• Getting Back to Basics First: objectives, target audience, and the consumer decision journey
• Key Performance Indicators: key KPIs to help track digital success (paid and unpaid)
• Business Development Strategy: thinking outside the box in 2021
• Open Discussion and Q&A

Workshop Lead:
Bobby Bragg, JamisonMoneyFarmer PC
Chris Gunter, Buffalo Rock/Pepsi-Cola
Kelsey Rush, Bryant Bank
VIEW THE PRESENTATION

Savvy Sales Strategies to Drive Revenue
Thursday, March 4
10 - 11 am
Zoom
Cost: Free to attend

This free one-hour session is part of a five-part series of policy insights, helpful tips, best practices, and lessons learned from local business leaders.

Workshop Lead:
Michele Coley, Allstate Coley Agency
Heather Dill, Embassy Suites Downtown Tuscaloosa
Nikki Ray, Eatmybeats, Inc.
VIEW THE PRESENTATION

HR Transformation in the Wake of COVID-19
Thursday, March 11
10 - 11 am
Zoom
Cost: Free to attend

This free one-hour session is part of a five-part series of policy insights, helpful tips, best practices, and lessons learned from local business leaders.

Workshop Lead:
Russell Dubose, Phifer Incorporated
Whitney Oswalt, Alabama ONE
David Rains, Randall-Reilly

Redefining Customer Experience

Tuesday, March 23
10 - 11 am
Zoom
Cost: Free to attend

This free one-hour session is part of a five-part series of policy insights, helpful tips, best practices, and lessons learned from local business leaders.

Workshop Lead:
Jheovanny Gomez, Jalapeño's Mexican Grill
Gary Phillips, Premier Service Company, Inc.
Elizabeth Winter, Regions Bank

COVID-19 Training and Resources

In an effort to support the businesses in our community, The Chamber of Commerce of West Alabama has been hosting a series of conference calls and webinars to help businesses and their employees. Topics include funding, healthcare, education, and mental health resources. The sessions have been recorded and are archived in the COVID-19 resources section of our website.